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- The perfect link is both high-authority (in other words, many people link to that site) and highly relevant to your industry/audience.
- That said, a natural link graph will include links across the spectrum.
- Make good use of internal linking – linking to other, related pages on your site within your content.
- Optimize anchor text for internal links – for example, hyperlink the words “SEO guide,” not “click here.” Use absolute links, not relative links – that way if your content gets “scraped,” the links back to your site are preserved.
- Ask employees to link to your site from their own blogs, websites, or social media profiles.
- Generally, links in the body text of a page are more valuable than footer or sidebar links.
- Use Google Alerts to keep track of mentions of your company and products.
- If someone cites your company or one of your products without a link, write and ask them to add one.
- Offer to write guest posts for related blogs in your space, especially those with strong followings and high-value domains.
- Include deep links in your guest posts – that is, links to more specific pages, not just your home page.
- Send guest posts with links already coded in, with your preferred anchor text. Editors won’t necessarily code in a way that’s optimal for you.
- Offer to write a testimonial for a product you love, and ask for a link in return.
