Many websites and article directories contain tons of pages stating ways of achieving search engine optimization. They guarantee that following their tips or guidelines will surely make your site appear in the first page of a Google search. However, not all these pages contain valid and usable information and it is not a matter of just one day or few hours to get you into the best position. It requires continuous efforts for some days to reach the best position or the desired position. Here are few things, not ALL the things, but some, that are required for better SEO. These work as far as our experience is concerned. Paying attention to these things will help to improve the search engine ranking for your website.
Content - Content is the main thing in any website. We can easily say that great and original content is everything required for SEO. It is like a property with a very high value. The better your content, the better the possibilities for good page ranks in search engine results. You must put new and fresh content on a regular basis onto your website. Latest updates in content are also required for better SEO.
Keywords – As stated above, content is the main requirement for SEO. But whole content cannot be used for optimization, you must select some important words or phrases which best describe your product or service that you are offering from your website. Those important words are also called as keywords. Finding these keywords in the written content or conversely, developing content around keywords is a more important task. These keywords can be put in “bold” case so that they can be prominently seen on the page by the search engine.
Density of Keywords – Number of keywords appearing on a single page is also one of the factors that is considered by search engine. This is because, if somebody has written only keywords in bold case hundred times, then the content is useless and adds no value. So three to four keywords per page is considered as ideal density by the content developers as well as search engines too.